If your agency has focused on execution (aka being the labor) you're in for a bumpy road ahead.
Execution is increasingly becoming a commodity.
So, if you fall into 1 of 2 buckets below you're gonna want to listen.
Bucket 1:
Take payment 1 and develop the strategy and or audit for your client.
Then sell them again for payment 2 to execute the strategy.
Bucket 2:
Give away strategy and or audit for free in hopes of getting paid to execute.
Both of these are bad moves.
In today's video, I'm going to share why it's important for you to bundle your strategy with execution.
And, how It's actually a win-win for you and your client.