This episode comes with a story and one that is a big lesson on dealing with the root cause of issues.
First and foremost, happy July 4th to those that celebrate it!
All right, let me set the stage here…
This new episode comes with a story.
One that is a big lesson for me...
We built a funnel. A common one that a lot of our clients build and you hear people talking about.
A Facebook ad, which is the traffic into our funnel, which is the Webinar into an appointment.
It was going really, really well.
Multiple months.
We just kept adding more traffic and more traffic and all of a sudden the ads stopped working.
So if we look at what really happened here, the ads that stopped working is really like the symptom.
I felt they had stopped working.
So when I say ads stopped working, we saw that through a decrease in leads coming into our pipeline… which resulted in fewer sales that month.
And as an entrepreneur (as most entrepreneurs do), we'd go to look at the problem and we try to fix the problem.
And for me at the time my mistake was, I didn't really look at the problem as a lead generation problem.
As an entrepreneur and product creator, I have really loved focusing on the product and how we serve our clients.
I quickly said, well, maybe the ad stopped working because of the product and I jumped into, “well, let me fix the product”.
The product must be broken, right?
Wrong.
It steered us down a path that wasted a lot of time.
For the full transcript, please visit the blog here: https://system.ly/deal-with-the-root-cause
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