If you’re a full-service “generalist” agency you’re wearing invisible handcuffs that’s capping your growth.
Think about this…
If you need brain surgery are you going to see a general surgeon or a brain surgeon?
Seems obvious right?
When your prospect has a problem, they will be more willing to pay a premium for a specialist.
It will give them the confidence they’ll get exactly what they need.
I want to debunk the myth that being full-service is actually a good thing for you and your clients when it’s the very thing holding you back.