How agencies and service providers should hack the value ladder.
So in many cases, this may be a new concept for you, but this is kind of the ascension, so to speak, of clients and prospects working with you at higher and higher levels. Increasing your value, increasing the speed to results, increasing access and getting them up this ladder and how much they're paying you, etc. But there is something that I see happening in the marketplace right now that's being taught and leads service providers (specifically) a little bit astray and oversteps a huge opportunity.
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