Having a hard time narrowing down who you serve?
Our client Seth joined our program and as a full-service web design agency, he has always had a hard time zeroing in on who he served.
He’s had clients in all markets, industries, you name it.
If this sounds familiar, you’re probably like Seth…
In a spot where the only way of getting new clients was from referral or word of mouth and even then your existing clients didn’t know how to explain what he did.
There’s a good chance that many of the other problems you’re facing all stem back to the fact that you don’t really know who you serve.
Lack of automation? Likely an avatar problem.
NO systems? Likely an avatar problem.
Every project starts from scratch? Yup, same situation.
Sometimes the common “ways” of narrowing down your avatar don’t work for agencies.
If that’s you, try watching this video.