If you ONLY have one pricing model in your agency you’re exposed.
Especially, if that pricing model is “time-for-money” better known as “capacity” or “units of time”.
At AltAgency we believe you should have multiple ways to serve your clients and understanding the different pricing models and how they might apply to you is crucial if you want to:
...and a whole lot more.
We have seen a huge benefit of this in our own business as well as our clients.
When something like Covid happens or even a recession...one of the first things to get cut is labor.
So, only pricing your services based off of labor leaves you at risk and unfortunately, many agency owners felt it recently and many continue to deal with that aftermath.
Now is the time to add on a new revenue stream and pricing model to diversify how you get paid.