There are two jobs of marketing. Literally, only two. 1. Educate the prospect 2. Invite them to take the next step
There are two jobs of marketing.
Literally, only two.
The problem today is that it's gotten a lot more difficult to take prospects from cold to sold, right?
This why you've heard people get into that never-ending debate of “webinars are dead”.
And really what it ends up being is — no, webinars aren't dead.
Webinars are a great way to sell and convert people.
If your messaging is on point cuz you know your avatar so well (and the economics work out) ... you can still go from cold into a webinar which drives into an application and even a sale.
So we need to understand what the two jobs of marketing are and that you know your marketing specifically to...
Grab a pen and some paper, we're about to dive in deeper
For the full transcript, please visit the blog here: https://system.ly/the-2-jobs-of-marketing
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