In today’s episode, I break down how being the “Pit Crew” is killing your agency if it hasn’t already.
Are you familiar with Nascar?
You know, the cars that race around the track like 500 times?
If you’re like me you’ve at least seen it on TV.
The car races around and every few laps they need to pull into the “Pit”.
Tires changed.
Oil (I don’t know, do they do that?)
Give the driver water
And probably a bunch of other little things
...and then the car peels out and is back on the track.
There is a lot that has to happen for that driver to win each race.
Two key roles are the Engine Builder and the Pit Crew (the guys you see jumping over the wall to change the tires etc)/
What’s interesting is you don’t see the guy that built the engine jumping over the wall to change the tires.
He’s up in some booth or something monitoring the diagnostics of the car and then after the races optimizes it to be ready for the next race.
As an agency owner, you’re likely stuck because you’re your client “Pit Crew”.
Yeah... I said it.
I get it though, cuz when we started our agency, we started as the “Engine Builder”.
We were building sales funnels.
We were building a sales process.
We were building our onboarding automation.
These were the things that made the big bucks.
And so, we became obsessed with building these engines.
BUT, eventually, we started getting pulled into the day-to-day operations for our clients.
We no longer built engines...
But instead, we became the Pit Crew.
We woke up to fire drills.
Got pulled into day-to-day tasks like sending and scheduling email broadcasts.
Pit Crew stuff.
And that wasn’t something we wanted.
That wasn’t something we were passionate about...
Maybe you’ve felt the same?
In today’s episode, I break down how being the “Pit Crew” is killing your agency if it hasn’t already.
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For the full transcript, please visit the blog here: https://system.ly/the-engine-builder-and-the-pit-crew
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